3d motion for l'oréal paris men expert.
L'Oréal Paris Men Expert is pushing a digital activation on the range. Men's cosmetics has its own saturated codes: skin, performance, technicality. How do you do it better, and differently?
The challenge: build a 3D motion visual grammar that modernises the category. Texture, movement, energy — without tipping into science-demo mode.
Pushed lookdev on product textures — gel, cream, serum. Sensorial movement, controlled light, a palette calibrated to Men Expert. Texture becomes the subject, not the skin.
Every animation built to work in feed, story and digital display.
A series of short 3D motion films and brand visuals. Native social formats, masterfile included. Ready for the global Men Expert digital activation.
Art direction calibrated to the house codes.
3D motion content for L'Oréal Paris Men Expert. Texture as the hero, modern energy, house codes held tight.
Produced at madly studio: art direction, product modelling, texture lookdev, simulation, motion design, grading.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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