3d motion for l'oréal paris men expert.
L'Oréal Paris Men Expert is rolling out a digital activation on the range. The men's cosmetics market has saturated codes: skin, performance, technicality. How do you do it better and differently? The challenge: create a 3D motion visual grammar that modernises the segment. Texture, movement, energy without tipping into the scientific demo.
Advanced lookdev on the product textures: gel, cream, serum. Sensory movements, controlled light, chromatics calibrated to Men Expert. Texture becomes the subject, not skin. Every animation designed to work in feed, story and digital display.
A series of short 3D motion films and brand visuals. Native social formats, masterfile included. Ready for the global Men Expert digital activation.
Art direction calibrated to the house codes.
3D motion content for L'Oréal Paris Men Expert. Texture as the hero, modern energy, house codes held tight.
Produced at madly studio: art direction, product modelling, texture lookdev, simulation, motion design, grading.
An email, a meeting, a real conversation. Madrid or Lyon, your call.
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