3d visuals and contemplative film for Bloon Paris
Bloon Paris needs a continuous flow of images, for its site and its instagram feed. A classic shoot requires a location, a date, a finished product. The challenge: produce visuals and animations that hold up to a photo shoot, with no studio and no shooting schedule.
Everything is calibrated like a real camera setup: focal length, depth of field, raking light, imperfections in the materials. The fabric reads, the seat makes sense. Alongside the still visuals, a contemplative film tells the product's engineering: lightness, comfort, structure, in slow shots.
The 3d assets are built to be reused: new colourways, new framings, new social formats without starting production over. The site and instagram draw on the same base, with the same light and the same grain.
Shoot-style visuals and a contemplative film, produced in 3d, to feed Bloon Paris's site and instagram.
Produced at madly: product modelling, fabric lookdev, photo-studio lighting, animation and grading of the contemplative film, web and social format versions.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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