3D and AI capsule for Dior homme intense.
A fragrance can't be filmed: it can only be sensed. For Dior Homme Intense, we had to give shape to what isn't seen: an intensity, a warmth, a trail. Our brief: imagine a capsule of content around the bottle, films and stills, entirely born in 3D and AI, at the level of exigence of a great house.
We translated the fragrance into materials. Amber crystals breaking through, mineral rock opening up, still water catching the light. The bottle rises from the earth, then stands against the setting sun. Two lights tell the story: the deep blue of night and the burning amber of evening. The movement is slow, sensory, almost tactile.
To embody the Dior man, we created an AI model, conceived as a campaign face. Around him, the materials come alive in 3D: crystallisation, shards, reflections, the grain of the rock. Films and visuals were adapted for social media, with the same light and the same tension from one format to the next.
Modelling the bottle, animating the materials, creating the AI model: we gave Dior Homme Intense a capsule where the fragrance can finally be seen.
Produced at madly studio: art direction, fabric modelling, material lookdev, simulation, motion design, grading.
An email, a meeting, a real conversation. Madrid or Lyon, your call.
Écrire à l'équipe
