3d motion content for a dior digital activation.
Dior is pushing a digital activation. No show to film, no product shoot. Everything has to be born in 3D motion design — and hold the standard of a couture house.
The challenge: step out of generic ad motion. Find a visual grammar that breathes the couturier, the material, the craftsmanship.
We put material at the centre — fabrics, embroidery, transparencies, light that glides. Slowed-down movement, almost choreographed. The fashion object becomes a sculpture in motion.
Lookdev calibrated to the house codes: neutral tone, controlled light, elegance before impact.
A series of short 3D motion films, social and display formats. Built to live inside the Dior digital ecosystems — story, feed, digital billboard.
Delivered as publish-ready formats, masterfile included.
A 3D motion activation for Dior. Material in motion, the couturier in pixels, the house standard held from start to finish.
Produced at madly studio: art direction, fabric modelling, material lookdev, simulation, motion design, grading.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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