MOTION & 3D FILMS
Every story told in motion
Our motion & 3D films practice covers every story told in motion. From commercials to brand films, from product tutorials to reveals, from social capsules to long formats.
— 01
Script, storyboard & art direction
Tell the story before producing it. Narrative construction, look & feel, animatic. Every film starts with a story, never with a technique.
— 02
Photorealistic 3D films
Bringing a product, a brand, a universe to life. Brand films, corporate films, product reveals. 3D in the service of emotion, never of showing off.
— 03
Motion design & 2D
The moving image at every scale. Tutorials, educational videos, instructional content, explainer animations. When animation explains better than a long speech.
— 04
Social capsules & short formats
Thinking format before content. Reels, stories, vertical formats, FOOH. The native grammar of social media, handled with the same rigour as a brand film.
— 05
VFX & hybrid techniques
Blending 3D, motion and live action. Compositing, VFX, integration of live footage. Every technique serving the story, never the other way round.
— 06
The madly signature
At madly, every film starts with a story. Script, storyboard, art direction, animation, finishing... Every second is conceived as a cinema shot, never as a format to fill.
From 15 seconds for a social capsule to 2 minutes for a full brand film. Most of our formats sit between 30 seconds and 1 minute.
Yes, post-production is in-house. Voice casting, original music or licensing, sound mixing. We deliver finished films, not projects to be completed elsewhere.
Yes, it's actually one of our signatures. VFX, compositing, integrating filmed shots into a 3D world. Every technique serving the story, never the other way round.