Mediterranean motion campaign for Azuelos
Azuelos, a jewellery house founded in Casablanca in 1920, is launching a new collection. The brief: a world before a catalogue. The Mediterranean, a sailing boat, the light out at sea. The jewellery comes after, carried by a scene that makes you want to be there.
Not everything in ai. A clear split. ai creates the model and the range of her angles, so she stays the same from one shot to the next. 3d takes the sailing boat and the jewellery, where no approximation is possible. Each piece is reintegrated in 3d into the shot, true to the real thing.
Writing, shot-by-shot storyboard, then production. The 3d jewellery supplied by the house serves as the absolute reference, from wide shot to macro. Deliverables: vertical capsules designed for social and a series of stills detailing the whole collection.
A luminous, coherent campaign, where each piece stays exactly itself, from a shot of the sailing boat to a close-up.
Produced at madly: writing and storyboard, sailing boat modelling, ai creation of the model, 3d integration of the jewellery, lighting, vertical 9:16 edit.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
Écrire à l'équipe
