Brand content for Lacoste.
Lacoste means a century of style and an iconic crocodile. The job: turn that heritage into contemporary 3D visuals without ever betraying the house's chic sportswear spirit.
The challenge: produce photoreal 3D visuals that blend into the brand's global ecosystem without standing out. A premium standard held end to end.
In-depth material lookdev: cotton piqué, leather, metal, technical plastics. Crisp light and sporty energy. Every image stages the product with the precision of a photo studio. Bold compositions, Lacoste signature. No clutter: the product, the material and the light, that's all!
A series of content and visuals for the Lacoste ecosystem. Master files ready for print, retail and digital, multiple formats delivered. Lookdev calibrated to fit the house's worldwide visual universe.
Brand content for Lacoste. Material lookdev, sporty energy, multi-channel rollout.
Produced at madly studio: product modelling, material lookdev, studio lighting, calibrated rendering.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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