Photoreal 3d perspectives for an industrial workplace.
An industrial-style office concept to take to market. Raw materials, high ceilings, natural light. The client has nothing but a plan and a moodboard. They need to sell, not wait.
The challenge: produce a set of 3D perspectives that carries the mood, the material, the light. Something that gets a lease signed before the first skip lands on site.
An in-depth material study: waxed concrete, aged metal, reclaimed wood, steel-frame glazing. Light crafted scene by scene. We don't show a volume, we show a working atmosphere.
Every view designed to serve a sales argument: open space, meeting room, breakout areas, circulation.
A series of photoreal 3D perspectives, ready for the print brochure, the project website and prospect presentations. The client made it their main sales tool.
Delivered as a high-definition masterfile for multiple uses.
A set of photoreal 3D perspectives to sell an industrial workplace before construction. Raw materials, crafted light, working atmospheres.
Produced at madly studio: modelling, material study (waxed concrete, metal, steel-frame glazing, wood), lookdev, lighting and rendering.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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