Generative ai film and images for West Park, in Serris
West Park is rising in Serris, at the heart of the Val d'Europe international business park. No shoot possible, no extras to place on site. Yet we had to show people arriving in the morning, having lunch on the terrace, walking under the trees. An atmosphere, not square metres.
Not a tool demo. A directed film. Camera intent, continuity of light from one shot to the next, choice of movements, casting of the extras. Every shot is generated, sorted, then kept or dropped. The tool generates, art direction decides.
More than 35 shots selected, graded and edited into two masters, horizontal and vertical. Ten stills complete the set. Terraces, green corridor, offices, open space: the scheme is told through use, not through the site plan.
A generative ai film and ten images for West Park: a credible, bright, inhabited living hub, well before delivery.
Produced at madly: art direction, direction and ai generation, casting of the extras, shot selection, grading, 16:9 and 9:16 edit, stills.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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