3d fooh teaser for the opening of Ikea vaudreuil.
A new IKEA store is opening in Vaudreuil. The event has to be created several weeks before the opening, with a clear constraint: no storefront, no date, no brand name. Saying everything kills the teaser. So the idea had to stand up without a single piece of information.
You don't open a store, you welcome new neighbours. Six pieces of furniture cast like actors: an age in their head, a walk when no one is looking, something that makes them grumble. Six character sheets written before the first 3D image. In two seconds, you recognise a personality before you recognise a product.
FOOH format: 3D furniture integrated into a real exterior shot. A single shot filmed, everything else composited. Light, cast shadows, grain, parallax: compositing to the millimetre so the illusion never blinks. Lookdev, compositing and social versions produced in-house.
Each piece has its own temperament, its own tempo, its own light. Six character profiles, six 3D animations, rolled out across the 3 social formats.
Six pieces of furniture turned into characters, one real shot, three social formats. A teaser that gets people talking about an opening without ever announcing it.
Produced at madly: character casting and writing, 3d animation, lookdev, fooh integration on a real shot, compositing and social versions.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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