3d key visuals and packshots for Le Creuset
Le Creuset is a casserole you keep for life and pass on. The challenge: move the visual language forward without freezing the brand or losing the premium. The brief covered lifestyle key visuals, refined packshots and use scenes, held together by a single consistency across the whole campaign.
Not a generic studio. A kitchen. Extensive lookdev work on the enamelled cast iron: depth of colour, short reflections, grain of the enamel. The table isn't perfect, it carries marks of use and real daylight. The image has to make you want to touch it, to feel the weight and the heat.
Six key visuals and a series of packshots, entirely in CGI, with consistent lookdev across the whole range. The files go to print, retail and digital with no break from one image to the next. The art direction became the internal reference for the following campaigns.
Pick the piece, then its colour — enamelled cast iron in the house's iconic shades.
Some colours become familiar, some objects become precious, and some stories are handed down from generation to generation
Round casserole · Volcanique
Six key visuals, a single lookdev, an entire range held by the same light. An art direction that became an internal reference.
Produced at madly: enamelled cast iron lookdev, range modelling, art direction, kitchen lighting, cgi rendering of key visuals and packshots.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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