3d key visuals and launch film for beats by dre.
The Beats headphones, everyone has seen them already. In shop windows, in ads, on athletes' ears. For this new range extension, same silhouette, same codes. The risk: one more visual, looked at without being seen. The challenge: make the product desirable again, without the brand repeating itself.
The headphones are not placed, they are staged. Dramatic lighting, saturated colours, rhythmic motion. Each image is designed like an album cover: strong, readable in a fraction of a second, memorable. A music language, not a tech one.
Three key visuals, one launch film, four formats: feed, story, billboard, display. No cropping. Each format is recomposed with the same light, the same tension, the same tempo. From the giant panel to the story, you recognise the same track from the first second.
A product known by heart, replayed in 3D. Same headphones, new arrangement.
Produced at madly: art direction, product modelling, lookdev, lighting, motion design, multiformat adaptations.
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