A Carte Noire stand designed like a coffee roaster's shop.
Carte Noire wanted to speak up in supermarkets with something other than an end-of-aisle display. Showcase the whole range, beans, ground, capsules and pods, tell the story of the coffees' origins and the brand's commitments, organic, Rainforest Alliance, 1% for the Planet. And give customers a real coffee experience, from the texture of the bean to the cup, in the middle of the aisle.
We started from the codes of a coffee roaster's shop rather than those of POS displays: wood, metal, sustainable materials, warm light. Each format has its place, each commitment its panel. The graphics are interchangeable, in classic or organic versions, so teams can adapt the message to the store. A true shop-in-shop, designed to open in any space.
The constraint was non-negotiable: the entire set-up had to fit into specified transport crates. Furniture, machines, consumables, décor. We designed the structure backwards, from the crate: modular panels, quick assembly, each part sized to the centimetre. Validated in 3D before manufacturing, the stand unfolds and reconfigures to suit the space.
We gave Carte Noire a place of its own in the heart of the aisle: a world, a structure, a layout, and a crate to take it anywhere.
Produced at madly studio: art direction, product modelling, material lookdev, lighting, rendering.
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