3D brand content for carte noire premium.
Carte Noire is repositioning its premium range. No appetite for the category's usual grammar: steaming cup, coffee bean, latte art. Too familiar, too generic, too dated.
The challenge: find another visual language to tell the coffee story — the material, the roast, the gesture, the sensory side — without the steaming-cup shot.
We worked in photoreal 3D on the material, not the staging. Detail of the beans, intensity of the black, depth of the roast. Visuals you can smell before you see the coffee.
Every image designed to work alone in a social feed, and as a series in a full campaign.
A series of brand visuals with a consistent lookdev. Rich materials, intimate light, premium packshot. A visual language all Carte Noire's own, ready to roll out across print and digital.
Delivered with high-definition masterfiles for multiple uses.
A new visual language for Carte Noire premium. Photoreal 3D focused on the material, without the steaming-cup clichés.
Produced at madly studio: art direction, product modelling, material lookdev, lighting, rendering.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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