Our scenography & events practice gives a brand its presence in the real world. Street marketing, pop-ups, booths, festivals, retail, merchandising. Turning a brief into a place, a place into a moment, a moment into a story.
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Creative direction & scenography
Thinking of space as a story. Creative concept, scenographic angle, atmosphere, rhythm. Every activation serving the brand message.
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Pop-up stores & ephemeral retail
Pop-up shops, corners, kiosks, window displays, POS displays. Giving a brand its stage, wherever it wants to exist.
— 03
Booths & B2B events
Trade shows, conventions, seminars, launch parties. Turning a date in the diary into a moment, a moment into an image, an image into word of mouth.
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Street marketing & festivals
Street marketing, festivals, roadshows, urban installations. Concept, scenography, 3D. Making a brand resonate wherever the public crosses its path.
— 05
Technical plans & fabrication
3D modelling, dimensioned drawings, assembly guidelines, coordination with your manufacturers. Our vision holds, intact, all the way into the hands of those who build it.
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The madly signature
At madly, events are designed like a live show. Creative direction, 3D modelling, dimensioned plans, dialogue with your fabricators... Our vision holds, intact, all the way into the hands of those who build it.
Yes. Dimensioned drawings, assembly guidelines, material recommendations and coordination with your manufacturers. Our vision stays intact all the way to the hands of those who build it.
It's our everyday work. Half of our activations go through a partner agency. We work white-label or as co-creators, whichever serves the project best.
4 to 8 weeks between the brief and delivery of the production files, depending on the scale of the set-up. A simple pop-up can be ready in 3 weeks; an immersive festival takes 2 to 3 months.