Design for the m&m's caravan at the Tour de France.
M&M'S joins the Tour de France 2026 caravan. A first appearance, millions of spectators at the roadside, a few seconds of passage. The vehicles had to be legible at thirty metres, recognisable in a single image, and true to the "Together is more fun" story.
Not a wrap laid over a truck. Vehicles designed around the characters, which become volume, silhouette, attitude. Saturated colours, round shapes, gestures that catch the crowd's eye. Each vehicle tells a scene of the group, from first to last in the line.
Hours of drawing, then 3d modelling, volume decisions and technical adaptations with Panenka. The files served as the direct basis for fabrication by Atelier Mandarine. What was imagined in 3d came out of the workshop almost identical.
A caravan designed in 3d then built as close as possible to the images: vehicles out of the ordinary, highly visible on the road.
Produced at madly: vehicle design, 3d modelling, art direction, technical adaptations for fabrication.
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