Scenography and art direction for the NFL activations in paris.
The NFL is coming to Paris and needs a place that speaks to die-hard fans and the curious alike. It calls for a brand house: a journey people walk through, photograph and talk about, before kickoff even happens.
Paris takes on the look of Louisiana. Brass, warmth, textures, low light: every venue was treated as a set, not as a brand space. With LEVELED, we set a single art direction, rolled out venue by venue.
Mood boards, sketches, 3D modelling, 3D and AI renders, then immersive videos. Every space was laid out and rendered so decisions could be made upstream. By the end of the process, you're no longer looking at a project: you're at the heart of the game, inside the NFL House.
The NFL activations in Paris, imagined and rendered before production: a single art direction, rolled out venue by venue.
Produced by madly: scenography, art direction, 3d modelling, 3d and ai renders, content creation and immersive videos.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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