Activation set-ups and motion for l'or espresso concentrate
L'OR launches Espresso Concentrate in France: a concentrate you mix yourself, in three flavours. A competitor enters the same category at the same moment. It has to speak to 18-30s, fast, and establish a recognisable territory from the first summer of activation.
Not a sacred ritual. A mix. The Coffee Sinners add plant-based milk, syrups, ice, and own up to sinning against tradition. Unlimited Remix applies the codes of music to taste: mix, remix, back-to-back. Indulgent textures, vibrant colours, amber reflections.
A luminous arch, a wall of light in a wave, mirror spheres: three scenographic signatures adapted to a stand at Rock en Seine, a cargo trike at Plages Électroniques. Then the Sinner Hotel, a 24-hour takeover in a Paris hotel, nine zones imagined.
A competition won with Halloween Agency, a brand territory set down and three out-of-the-ordinary set-ups.
Produced at madly: creative framing, ai visuals for mood research, 3d modelling and rendering of the spaces, motion design on the key renders.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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