01 · the challenge
Announce without showing it all.
A venue only launches once. Before the tours and the space visuals, it needed a promise: enough to intrigue, never enough to give it away.
The palace, teased.
Launch film for work palace.
02 · the angle
Material in close-up.
Macro shots of ornaments, mouldings and balusters, caught in raking light. The eye recognises the palace without ever seeing the whole façade.
03 · the result
A series of teasers.
Eleven short shots, usable as a sequence or one by one on social. The same visual vocabulary holds from vertical to 16:9.
The recap.
A launch full of restraint: the material announces the venue, the edit keeps the secret.
11teaser shots
14key visuals
8 sper capsule
100%full cgi
Produced at madly studio: art direction, 3d rendering, grading, short-form editing.
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