Scenography for an event journey for wegovy by novo nordisk.
The agency EGG entrusts madly with an event devoted to obesity, a chronic disease surrounded by hard looks. It needs a place where people come to learn, to talk, to pause. Neither hospital corridor nor commercial stand. A space that welcomes without putting anyone in a position to be judged.
No platform. A path. An open welcome, workshops on a human scale, light partitions that divide without enclosing. Natural light, pale tones, materials soft to the touch. The scale stays low, the seating close, the circulations wide. You come in, you sit down, you talk.
Layout plan, modules, furniture, signage and lighting modelled then rendered in 3d. Eleven visuals shared with EGG to settle volumes, circulations and moods. Two weeks of production. The fabrication workshops worked from the images, with no grey areas.
An event journey fully previsualised in 3d with EGG: gentle mood, clear circulations, decisions taken before the first panel.
Produced at madly: scenography, layout plan, furniture and signage design, lighting, 3d previsualisation and immersive walkthrough.
An email, a meeting, a real conversation. Madrid or Lyon, your call.
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