Scenographic set-up designed and approved in 3d for Perrier
Perrier takes the floor at events with the agency LEVELED. The brand's entire DNA lies in a few signs: the 1906 bottle and its club-shaped curves, the Renaissance green, the Art nouveau logo. The challenge: translating those signs into volumes, materials and light, without ever using the logo as a crutch.
No horizontality. Verticality, like the bubbles and like the bottle. Each module rises. Extensive lookdev work on the glass, the reflections and the light to recover the sparkle of the liquid. The aim: recognising Perrier at first glance, before reading anything.
Each module was drawn, lit and approved on screen before fabrication. Then production follow-up with LEVELED: choice of materials, suppliers, lighting settings. Delivery of dimensioned drawings and material specifications. No surprises on assembly.
A Perrier scenographic set-up fully approved in 3d before fabrication, backed by dimensioned drawings.
Produced at madly: 3d design, glass and light lookdev, dimensioned drawings per module, fabrication follow-up with LEVELED.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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