Scenography and art direction for monkey shoulder at rock en seine.
Rock en Seine is a long row of brand activations, side by side. Monkey Shoulder arrives with a premium, deliberately offbeat positioning. The point isn't to add one more stand. It needs an object you can see from afar, that people talk about, and that you walk into.
An 8-metre-high structure, set at the heart of the site like an inhabited building. A bar on the façade, a tasting space, a make-up workshop, and the Monkey Dance Club in a secret zone. Each floor with its own light, its own noise, its own degree of disorder. Height is the signal.
3d images to settle the volumes and sell the concept, dimensioned drawings for fabrication, material recommendations to hold the premium standard in festival conditions. And all the brand content to extend the immersion before, during and after the event.
An 8-metre brand building, signed off in 3d then built from drawings: bar, tasting, make-up and dance club.
Produced by madly: scenography, art direction, 3d previsualisation, dimensioned drawings, material recommendations, content creation.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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