Scenography and art direction for Diplomático at Whisky Live.
Diplomático comes to Whisky Live with two things to say: a 10 m² cocktail street bar and a 12 m² tasting space. Two surfaces, two product messages, one territory to hold. And one line never to cross: the party register of Don Papa. Here, super premium is what has to come through.
No Venezuelan postcard. Volume, wood, warm light and a naming that carries buen vivir without spelling it out. Reserva Exclusiva takes the cocktail, Single Vintage 2013 takes centre stage as the hero. Two calibrated moods, tied together by a signature element designed to trigger the photo.
The design started from the bartender's station: storage, draught cocktails, movement behind the counter. A demountable structure, reusable from one show to the next. Dimensioned drawings and material recommendations delivered for lean fabrication, plus the team's textile outfits.
Two stands, one Diplomático world: super premium credibility, a bar that genuinely works, a reusable structure.
Produced by madly: scenography, art direction, naming, content creation, dimensioned drawings and material recommendations.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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