Customer activation games designed and developed for perrier.
Perrier wanted to activate its customer relationship with something other than a message. An activation is watched, then forgotten. The challenge: give the audience something to do, not just to see. A short, immediate action that leaves a trace.
The angle: build real games, with rules, tempo and reward. Design and programming run together, so the interface disappears behind the gesture. Picked up in a few seconds, brand world everywhere, messaging nowhere.
Art direction, interface mock-ups, animation and development produced in-house. Each mechanic was tested then tightened until the rhythm was right. Delivery of playable experiences ready to be deployed across Perrier activation set-ups.
Customer activation games devised and coded for Perrier: the brand is no longer told, it is played.
Produced at madly: art direction, interface design, animation, programming and game integration.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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