3d configurator and narrative web page for porsche.
Picking a shade from a list isn't picking a car. The challenge: show that we can build the whole path, from the first image to the last detail. Bring the client to the tool, and make the moment of choice an experience already.
Not an options selector. A wardrobe. Each configuration carries a first name and a temperament, and the page unfolds that story before opening the configurator. Colours, wheels, materials: you look at the car the way you look at a silhouette.
Full vehicle modelling, interface design and web development produced in-house. Fifty ai visuals set the moods and the characters. The client enters through the story, moves down the page, and ends on her own configuration.
A configurator that starts well before the configurator: a narrative page, characters, a car you wear.
Produced at madly: 3d vehicle modelling, art direction, ai visuals, interface design and web development.
An email, a meeting, a real conversation. Madrid or Lyon — your call.
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