3D renders, films and a VR experience for the Okko hotels × l'Ameublement français collab.
OKKO HOTELS and L'Ameublement français launch LA COLLAB: designing tomorrow's hotel room with some fifteen French manufacturers. Two show rooms, signed EROZ and Laune Architecture, are to be unveiled at EquipHotel 2024 then rolled out across the network over five years. Our role: to bring them to life in images, to make them desirable and legible, piece by piece.
We treated these rooms like a piece of couture: every material, every assembly, every manufacturer in its rightful place. Adova bedding, the Tolix chair, Denantes fabrics. Nothing is generic, everything is named. Our photorealistic renders play on soft light, the grain of the fabric, the patina of the metal. We aren't showing furniture, we're showing an atmosphere.
At the show, a headset is all it takes to check in. The key card floats, the door opens, the welcome light comes on. Visitors explore freely, step up to a piece of furniture and find out who made it. Around it, a virtual tour extends the experience online, and films made for social carry LA COLLAB well beyond the aisles of Porte de Versailles.
Renders to create desire, films to spread the word, a virtual tour and a VR experience to step inside. We supported LA COLLAB from the first image through to the show.
Produced at madly: object-by-object modelling, material lookdev, lighting, photorealistic renders, social media films, virtual tour and oculus vr experience.
An email, a meeting, a real conversation. Madrid or Lyon, your call.
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