An interior, sold before it exists.

A developer is launching a residential project. The site isn't finished, the buyer can't visit a thing. Everything has to come through the image. Not a clean perspective — a world. Something that makes you want to live there before you've even seen the foundations.

A catalogue of photoreal interiors, broken down by typology: living room, kitchen, bedroom, bathroom. Consistent materials, lighting and furniture, to build a signature real-estate brand.

A consistent series of interior perspectives, tone on tone, ready for the print catalogue, the project website and the sales-suite kiosks. Every image designed as an argument: material, light, atmosphere.

The developer made it their new art direction. The catalogue became the internal benchmark for every project that followed.