chivas regal — hero visual

Whisky, in relief.

3D packshot and motion for chivas regal premium.

Chivas Regal
brand · 3d · motion
chivas regal — project visual 01
01 · the challenge

Selling a whisky without pouring it.

Chivas Regal is activating its premium range in digital. No shoot, no set, no campaign-scale media budget. Everything has to come through stills and short-form motion.

The challenge: create a packshot that doesn't look like a packshot. One that carries the product's character — texture, depth, amber — without slipping into the generic look of the spirits category.

chivas regal — project visual 02
02 · the angle

The bottle as the lead character.

Sculpted light, reflections crafted pixel by pixel, depth of material. The bottle becomes an object of desire. We place it in settings that suggest a moment of use — not in a generic studio set.

Every image built to work in a social feed and in digital display. Legible small, rich large.

chivas regal — project visual 03
03 · the madly signature

A consistent series.

Ten 3D brand visuals and short motion cuts for a digital activation. Tone on tone, signature lookdev, ready to publish across every digital touchpoint.

Delivered as masterfiles plus native social formats.

The recap.

A 3D brand series for Chivas Regal premium. A packshot treated as a character, consistent lookdev, native digital cuts.

103d brand visuals
4production weeks
100%full cgi
3format variants

Produced at madly studio: bottle modelling, glass & amber lookdev, calibrated lighting, short-form motion for a digital activation.

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